
Flare Solves a Dilemma Faced
by Self-Employed Professionals
If you are like many self-employed professionals and freelancers you face a common dilemma: you don’t have the time or expertise to properly manage your business finances, yet your business’s financial health depends on you doing so. Flare Cloud Accounting helps solve this problem because it is easy-to-use and provides smart features that let you take control of business finances and know how to grow profit.
- Easy-to-use accounting and business finance.
- A financial dashboard with real-time financial performance visibility.
- Easy to use budgeting so you can set targets to increase profit.
Features Made for Self-Employed Professionals
Self-Employed & Freelance Business Example Case Studies
All self-employed and freelance professionals benefit from using Flare small business accounting software. Here are just a few examples.

Gordon – Freelance Web Designer & Web Marketer
Gordon is a freelance web designer and web marketer working from a home office. His busy business doesn’t leave him much time for managing business finances and he doesn’t have the expertise. Before using Flare, he didn’t have an efficient system in place for managing cash flow and tracking invoices and payments. He wasted a lot of time on projects and customers that were not very profitable because he didn’t know their real value or costs. He also had trouble collecting from customers and was always short on cash. Gordon is a do-it-yourselfer who wanted to find a way to save time, more efficiently manage invoicing and expenses, while having the financial performance metrics needed to increase profits.
Then, Gordon Got Flare
With Flare, Gordon has an easy-to-use, online accounting and financial management software that saves time and provides the financial metrics he requires to better manage cash flow. He can see customer revenue trends and compare to previous years so he can choose and prioritize projects based on the value they bring. His business’s cash flow has improved because customers pay him about 30% faster. He can send invoices and invite customers to pay from their customer portal. He also saves hours each month because he can set up recurring invoices. With Flare’s financial dashboard, Gordon has valuable metrics, like customer revenue, receivables and bank account balances at his fingertips.
Gordon chose Flare Cloud Accounting because he could:
- Easily track invoices and payments.
- Send invoices and recurring invoices.
- Invite clients to a customer portal to make payments online.
- Track revenue by customer.
- View expense trends by vendor.
- Use Flare from anywhere, anytime.

Katie – Self-Employed Landscaper
As a self-employed Landscaper, Katie is always on the go. Before she began using Flare, she tracked invoice payments and expenses using a spreadsheet and created invoices with a word-processing template. She tried using another accounting program, but it was very complicated and required some knowledge of accounting and finance. Katie wanted an easy-to-use solution that she could use on the road from her laptop or tablet. She needed accounting and small business finance software that would help her manage invoices and expenses and allow her to set up a budget so she can plan for profit.
Then, Katie Got Flare
With Flare, Katie can create and send invoices from the coffee shop on her lunch break. Customers pay her faster because they have easy access to a customer portal where they can view statements and pay invoices online. Katie loves Flare’s budgeting feature because she can set income profit goals and work toward accomplishing them. Now, she can confidently manage business finances, identify and reduce wasteful expenses and increase her business’s profits. From Flare’s dashboard, Katie can see important financial information in one place and correct issues before they become bigger problems.
Katie chose Flare Cloud Accounting because she could:
- Use it with no need for accounting or finance expertise.
- Use it anywhere, at her convenience, because it is cloud based.
- Quickly send invoice and recurring invoices.
- Create a budget and set goals for profit growth.
- See important financial performance indicators at a glance.
- Invite her accountant at tax time.

Sharon – Self-Employed Architect
Sharon is a self-employed contract architect. Before she began using Flare, her company was having cash flow problems because of fluctuating income and poor expense management. Sharon wasn’t using bookkeeping or financial management software and simply handed over receipts and spreadsheets to her accountant at month’s end and at tax time. The accountant was focused on basic bookkeeping tasks and wasn’t hired to provide financial advice. Sharon could see that she needed to take control and understand how to improve cash flow.
Then, Sharon Got Flare
Sharon loves Flare because it easy-to-use and gives her the tools she needs to manage cash flow and increase profit. She can send invoices and invite clients to a customer portal where they can pay online. Sharon saves time because she can connect to her bank, download and categorize transactions in minutes. Flare’s dashboard is what she loves best! Because it’s updated in real time, she can see exactly how her business is performing. With Flare’s customer revenue tracking and vendor expense tracking, Sharon can see seasonal trends, identify which customers are more valuable and reduce expenses that were chipping away at her profits.
Sharon chose Flare Cloud Accounting because she could:
- Take control of her business finances.
- Easily perform her own bookkeeping.
- Identify and reduce wasteful expenditures.
- Invite customers to pay online.
- Monitor financial performance in real time from Flare’s dashboard.
- Invite her accountant at tax time.