Gordon – Freelance Web Designer & Web Marketer
Gordon is a freelance web designer and web marketer working from a home office. His busy business doesn’t leave him much time for managing business finances and he doesn’t have the expertise. Before using Flare, he didn’t have an efficient system in place for managing cash flow and tracking invoices and payments. He wasted a lot of time on projects and customers that were not very profitable because he didn’t know their real value or costs. He also had trouble collecting from customers and was always short on cash. Gordon is a do-it-yourselfer who wanted to find a way to save time, more efficiently manage invoicing and expenses, while having the financial performance metrics needed to increase profits.
Then, Gordon Got Flare
With Flare, Gordon has an easy-to-use, online accounting and financial management software that saves time and provides the financial metrics he requires to better manage cash flow. He can see customer revenue trends and compare to previous years so he can choose and prioritize projects based on the value they bring. His business’s cash flow has improved because customers pay him about 30% faster. He can send invoices and invite customers to pay from their customer portal. He also saves hours each month because he can set up recurring invoices. With Flare’s financial dashboard, Gordon has valuable metrics, like customer revenue, receivables and bank account balances at his fingertips.
Gordon chose Flare Cloud Accounting because he could:
- Easily track invoices and payments.
- Send invoices and recurring invoices.
- Invite clients to a customer portal to make payments online.
- Track revenue by customer.
- View expense trends by vendor.
- Use Flare from anywhere, anytime.