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Use Sales Closing Techniques “Scarcity and Urgency”
to Convert an Estimate to a Purchase

While estimate deadlines are practical they also have a psychological impact. They are a sales closing technique that can increase conversions of those estimates into actual sales (invoices).

From a practical standpoint, first and foremost, setting estimate expiry deadlines protects you from being forced to honor an old estimate – one that someone decides to act on X number of months or X number of years after you send it. Read more