How to Increase Brand Loyalty and Customer Lifetime Value

Customer lifetime value

Customer Lifetime Value (sometimes referred to as CLV or CLTV) is oft discussed by startups but is frequently ignored by freelancers and small businesses. CLV is a prediction of the net profit a customer will provide your business over the course of your relationship with them.

While somewhat complex equations can be used to calculate CLV, understanding that there are actions you as freelancers or small business owners can take to increase that lifetime value is more important than the equations that guestimate CLV. Read more