Why Your Services Estimates Don’t Convert

Convert estimates

Creating services estimates for a potential client can cause a freelancer or micro-business owner a lot of anxiety. There are so many “what ifs”. What if I quote too high? What if I quote too low? What if it’s a waste of time? What if, what if, what if! Estimates are educated guesses. Sometimes they are accurate, sometimes not, but there are other reasons beyond the dollar figure of your estimate that can prevent a customer from following through and ordering your services. Following are a few reasons your estimates may not be converting to actual work and income. Read more

Use Sales Closing Techniques “Scarcity and Urgency”
to Convert an Estimate to a Purchase

While estimate deadlines are practical they also have a psychological impact. They are a sales closing technique that can increase conversions of those estimates into actual sales (invoices).

From a practical standpoint, first and foremost, setting estimate expiry deadlines protects you from being forced to honor an old estimate – one that someone decides to act on X number of months or X number of years after you send it. Read more