FOR IMMEDIATE RELEASE December 24, 2015.
Flares Inc. has just released its private beta of Flare – a cloud accounting software product. The Web-based application is a full-featured accounting solution created for small business owners, freelances and accountants. Flare also provides actionable financial metrics on its ever-present dashboard, giving its users an at-a-glance view of actionable performance metrics intended to help business owners take action to increase profit.
“The big difference between Flare and other accounting applications is that although it is full-featured accounting software, Flare is still easy to use and also helps solve a dilemma faced by many,” says Iftikhar Ahmed, Flares Inc. CEO and founder. “Freelancers and micro-business owners are forced to wear the CFO hat yet lack the financial management expertise. Often, for these folks, hiring a CFO or financial manager to keep a watchful eye on their business’s financial position is just not possible. We think that Flare helps small business owners overcome this challenge by giving them visibility into their business finances that they can then act on. If they can see a problem, they can fix it.”
Ahmed spent a decade as a financial manager for Fortune 100 tech companies after graduating with a CPA and MBA. He says his own experiences in finance and before that in his family’s small businesses opened his eyes. “It was clear that there was a gap. Certainly, cloud accounting products are needed, but one could argue – with so many small business failures – that an understanding of business finances is more important. Why not make a product that will provide both?”
Flare is Web-based accounting software that offers small business owners and freelancers all of the bookkeeping features they need and actionable financial performance metrics that help increase profit. Though Flare is easy enough to use, it’s also a full-featured double-entry bookkeeping system with features accountants expect.